Ahmad is one of those rare consultants that truly wants to understand our business and always shows us a great deal of empathy in the process. He continuously challenges us to ensure we remain brutally focused on our mission.

— Belinda Parmar, OBE and CEO of The Empathy Company

Ahmad is the founder of Zone2Consulting and specializes in corporate strategy execution, large-scale product development, and organizational design. He has helped multiple investment banks and product companies successfully navigate complex market shifts by aligning their high-level strategic objectives with lean and agile ways of working.

With over 20 years of banking technology experience, Ahmad bridges the gap between executive vision and technical execution. His expertise in shaping corporate strategy and designing resilient organizational structures makes him a vital partner for firms undergoing digital and cultural transformation. He is also the author of numerous scaling patterns, including Team Self-Design, Gemba Sprint, and Behavior Stories.

His experience and empathy have made him a sought-after consultant, trainer, and speaker on strategy, organizational design, and change.

Beyond the Boardroom

Ahmad and his family live like modern-day Bedouins—moving from place to place, learning new cultures, and seeking new experiences. An avid athlete, he has completed multiple Ironman and ultra-endurance events and serves as the race director for his own signature event.